I’ve been drawn to storytelling since childhood. I used to write elaborate plays and fill notebooks with tales of magical lands, creatures and fairy princess plot lines. Now, I write stories for brands, digging deep into their unique value proposition and ethos, discovering how they serve their customers, and writing compelling copy to showcase their character.
With five years of experience crafting data-driven copy for brands, my true passion lies in diving into complex subjects, distilling technical topics into accessible, engaging content across a variety of mediums. Researching the latest trends in venture capital or new technologies in blockchain, fintech, or healthcare —that’s my jam. And I love working with stakeholders to bring that research to life through captivating copy on a web page, in an email, on a blog, or in an event space.
When I’m not wordsmithing, I can be found romping around the beautiful state of Colorado, climbing, hiking, spike balling, and searching for the best post-adventure burger and beer joint.
My Experience
Copywriter, Brand and Creative
PitchBook Data
Collaborate with PitchBook venture capital, private equity, and quantitative analysts to transform their proprietary research into captivating, approachable blogs.
Source data from the PitchBook Platform and submit research requests to the data ops team, transforming raw insights into compelling content on trends, topics, and emerging spaces within the private markets.
Experiment and brainstorm with multimedia specialists and designers on content formats, media elements, and interactive components for blogs and social cards.
Wireframe landing page concepts with UX designers, ensuring copy is arranged in a logical, accessible manner to optimize conversion rates.
Work with campaign stakeholders to assess content performance, iterate for future campaigns, and ensure all copy is optimized for specific channels.
Interview startup founders and edit transcripts for PitchBook’s Notable and Quotable blog series.
Craft compelling copy across a variety of deliverables, including ads, social, event collateral, sales one-pagers, landing pages, email campaigns, and long-form articles.
Financial Content Writer
Market My Market
Assisted the Content Lead with the creation and management of monthly editorial calendars.
Researched financial topics related to student loans, tax law, and debt, distilling complex ideas into conversational, accessible blogs.
Conducted keyword research and implemented SEO best practices to ensure all content was optimized for search performance.
Ensured MMM’s writing style guidelines and voice were consistent across all content channels.
Crafted copy for site-wide landing pages and performed on-page optimizations to enhance search performance.
Collaborated cross-functionally with UX, creative, and social to ensure content assets were optimized for user experience and promoted across various marketing channels.
Created the brand’s in-house style guide.
Assisted the SEO Lead in creating the 2021 editorial calendar and saw all blogs through to completion from copy to posting.
Crafted copy across a wide range of deliverables, including email, social, web pages, and blogs.
SEO Content Writer
AuthenTEAK Outdoor Living
Produced compelling and concise SEO-driven blog posts under tight deadlines.
Researched complex subjects related to cybersecurity, technology, and finance, distilling topics into approachable articles for diverse audiences.
Adapted writing style to match BKA’s brand guidelines, tone, and audience while maintaining personal voice.
