Commit, Deploy, Liquidate Q2 2022

During a time when the pace of fundraising and capital deployment is frenetic and highly competitive, limited partners (LPs) and general partners (GPs) need a full view of the private markets to make smart allocation decisions and generate returns. The Commit, Deploy, Liquidate campaign is a quarterly campaign with the goal of positioning PitchBoook as the go-to source for meeting the expanding needs of private market investors as well as a thought leader in the fundraising, benchmarking, and allocation space.

Deliverables for this campaign included email promotions, landing pages, blogs, ads, and social posts promoting recent product releases, analyst research, and new content falling under the campaign’s theme. Some campaign highlights include:

• All email promotions had open rates above 30% and CTR rates above 2.7% during the one-month reporting period.

• Cumulatively, both blogs for this campaign generated 30 report downloads and 9 leads during the one-month reporting period.

• Ads promoting analyst research generated 28 report downloads and 10 leads during the one-month reporting period.