As the financial data provider for the Seattle Kraken and Climate Pledge Arena (CPA), PitchBook Night is an annual element of PitchBook’s sponsorship, taking place during a Kraken game in April. All suite-level attendees are eligible for seven-day complimentary access to the platform with all branding deliverables geared towards encouraging attendees to redeem their access or stop by the PitchBook suite during the game. Various branding opportunities for the event included e-blasts, suite handouts, interactive trivia questions, and table toppers within the suite.

In crafting the collateral for this event, I drew on storytelling components relatable and engaging to the Kraken’s fan base to showcase PitchBook’s capital market data in an accessible and fun way. I sourced data from the PitchBook Platform to tell “data stories” across a range of touch points throughout the evening, including interactive trivia questions highlighting financial insights on other arena sponsors and suite table toppers, showcasing data on brands present in the suite experience, such as Moet and Corkcicle.